Practitioners only
Every speaker is a CX leader from a B2B company sharing their own programme: real challenges, real decisions, real outcomes.
European B2B CX Conference 2026
Start your registration
Secure your place at a one-day, practitioner-led conference focused entirely on the realities of B2B customer experience.
Go to registration formEarly bird ticket
CHF 150
Save CHF 50
CHF
100
Price per attendee. For a group invoice, email [email protected].
Available throughout September 2026
What’s included
Full-day conference access
Access to the complete one-day conference programme.
Practitioner-led speaker sessions
Sessions focused on practical B2B CX challenges and real-world experience.
Panel discussion and audience Q&A
A dedicated panel session with audience participation.
Coffee breaks and networking
Scheduled breaks to connect with senior B2B CX, transformation, and commercial leaders.
Buffet lunch
A buffet lunch is included as part of the event day.
Not included: Travel and accommodation.
Registration Q&A
Frequently asked questions
Key information about attending the European B2B CX Conference 2026.
When and where is the conference?
The one-day conference takes place on 5 November 2026 at ZHAW School of Management and Law (SW Building), St.-Georgen-Platz 2, 8401 Winterthur, Switzerland. View the location on Google Maps.
How can I get there by train?
Open the SBB journey planner, pre-set for Zürich HB to Winterthur on 5 November 2026, arriving at 08:30. You can change the departure station to Zürich Airport or choose a different time in the planner.
How much does a ticket cost?
The Early Bird price is CHF 100 per attendee throughout September 2026. After the Early Bird period, the standard price is CHF 150 per attendee.
What is included in the ticket?
The ticket includes full-day conference access, practitioner-led speaker sessions, a panel discussion with audience Q&A, coffee breaks and networking, and a buffet lunch.
What is not included?
Travel and accommodation are not included.
Can I request a group invoice?
For a group invoice, email [email protected].
Who is behind the conference?
The conference is brought to you by Lexden Group and ZHAW School of Management and Law, with support from CXPA Europe and CX Excellence.
Who can I contact if I have another question?
Contact the conference team at [email protected].
European B2B CX Conference 2026
Where B2B CX leaders share what actually works.
Why this conference
Built for the complexity of B2B customer experience.
B2B specific
Long sales cycles, multiple stakeholders, revenue accountability. The B2B CX challenge is unique and this conference reflects that.
Intimate format
~100 attendees: real conversations, real connections, and a room where everyone is worth talking to.
Senior B2B CX leaders across Europe.
This is not a general CX event. It is designed for the people accountable for customer experience in complex B2B organisations - those navigating long relationships, large accounts, and board-level expectations.
- Heads of Customer Experience
- CX transformation leads
- Operations and commercial leaders with CX responsibility